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Full view of bourbon bottle

Beverage Product Design

Design 4

Challenged with creating a new and effective consumer product design that revitalizes a retail beverage brand, I opted to go with Jim Beam Red Stag Bourbon.

Close-up of the label

This redesign updates the labels looks while drawing from older barrel labels and a more grid like design. The label was designed so that extra info placed on the sides of the label can be turned when placed on the shelf, allowing consumers to see the whole label.

Close-up detail of the label
Close-up detail of the label
Close-up detail of the bottle neck
Close-up detail of the label